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PFP Advertising is leading the way |
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PFP (Pay For Performance) advertising is leading the way in delivering qualified leads to Internet advertisers. |
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Until 2005, the gold standard for measuring conversion rates was found in click-through “leads”. With the rise of local search, and a statistical reality that 65% of U.S. businesses do not have a web site, publishers have begun aggressively testing PFP platforms that offer the potential to encompass every business, both here and abroad, whether the business has a web presence or not. |
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Every business has a telephone. PFP for calls speaks directly to how the vast majority of businesses transact. Added to that is the fact that telephone calls convert into transactions up to 25 times more frequently than do clicks to URLs. Telephony-based PFP is a revenue engine that is warming up in every publishers garage. |
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In this new frontier, CIRXIT leapt ahead with advanced PFP platforms architected from the ground up for broad based deployment across a multiplicity of applications. Its PFP engine for telephone leads allows web-hosted phone numbers to be called "pay per call", or clicked "click to call", to initiate, measure, track and report upon all calls made between consumers and vendors.
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